Grand launching for the Fil en Pétales

Montreal, novembre 2015, De Fil en Pétales proceeded with a grand launching in the presence of M Denis Coderre (mayor of Montreal), M Serge Beauchemin (dragon), M Pierre Corbeil (mayor of Val-d’Or), M Sébastien Dastous (mayor of Amos), and M Marcel Jolicoeur (president of the Chamber of commerce in Val-d’Or). A new and exclusive collection designed and created for DFP by SCARO, jewelry designer Caroline Arbour, was born. This high end deluxe jewelry collection available in 14 k gold or 925 silver sterling with personalized flower petal beads (or not if so desired) is already available for purchase on DFP’s new and upgraded highly efficient e store ( This memorable evening also marked the unveiling of a second partnership with St-Hubert restaurants, in which De Fil en Pétales would produce for the second time a jewel for Mother’s Day. For the occasion, each mom that showed up for supper in each St-Hubert restaurant across the entire St-Hubert network received this special gift. This historical partnership marked the first ever business to sign a contract for the second time with this giant in the restaurant industry. To top it all off, this evening was also the occasion to launch and promote a very large societal project: Project2D ( with Karine Champagne and her group MV (Mères-Veilleuses, De Fil en Pétales was selected for a partnership in this incredible adventure to produce an exclusive charm bracelet and keychain to symbolize the four stages of depression, with the objective of early screening, detection, support, and treatment.

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