De Fil en Pétales has grown to become a small “big business” in 2013…to
the point where my basement which was used as our headquarters for
production, transformation, and distribution (what an adventure, believe
me!) had become too small, and renting an office space was unaffordable
with respect to our income. That’s when sparked the idea or airing on
Radio-Canada’s prime television series Dans l’Oeil du Dragon, (the French
version of Dragon’s Den). This seemed to be a good opportunity to help
launch us to higher grounds faster. Our business proposal was not
selected for an eventual financial partnership…nonetheless, this gave
our business an incredible push not only in terms of visibility, but we
also obtained very valuable guidance from masters. Like a renowned
conductor, Serge Beauchemin gladly helped us along by placing us on the
right pathway. That’s when we discovered the vast “Réseau M de la
Fondation de l’Entrepreneurship”, a tutoring network from prosperous
business people passing along their know how to developing enterprises
like our’s. Since then, my Abitibi mentor, M Roger Gauthier, has guided
my business visions into reality, facilitating the process of turning our
concept into a solid and flourishing enterprise.
Being somewhat of a philantropist, my primary objectif was to provide
“good vibes”. I wanted to reach out to women and mothers. I come from a
very modest background in Beauport, Québec, where our family’s annual
outing was supper at St-Hubert Restaurant for Mother’s Day. It’s
therefore no surprise that I spontaneously offered Les Rôtisseries
St-Hubert my first partnership. As a result, it was with tremendous
pleasure that we offered moms across the St-Hubert network that year
thousands of necklaces from De Fil en Pétales on Mother’s Day, to
underline thier remarkable yearly contribution, that of being a mom. Nice
tap on the back to my mother, Colette!
Small secret; the first ten necklaces with a blue bead were assembled by
my four year old son, Jonathan! Completely nuts over my two children,
here is the video that I share with you….Atleast one hundred of these
necklaces were packaged by my five year old daughter , Élodie, who took
great pleasure in “managing” the entire packaging process! What a hoot
that was to see. Children are rays of sunshine….Incorporating them into
the production process taught us that when you love your work, like we
do, it provides great pleasure, just like in playing a game. It is upto
us to find our own, and to take the plunge! Every mom who had supper in a
St-Hubert restaurant that eveving in the provinces of Québec, Ontario,
and New Brunswick received a necklace. Did you receive yours? I’d love to
here form you…………………… Josée